If art is to nourish the roots of our culture, society must set the artist free to follow his vision wherever it takes him. It is artistic freedom that will be fuelling the fires of davide squillace’s latest project. The This and That llab will combine music, art and culture to provide a platform for like-minded artists to develop a host of creative projects.
The first product out of the lab is This and That music. Each release on the label will supply boundary pushing music in addition to featuring notable artists’ interpretations of the this and that logo. This and That objects will see the production of individual pieces of art from a wide spectrum of platforms. Given a free-reign to explore their own ideas for these projects, the this and that artists (both audio and visual) will comply only with their internal impulses. Every release will come with its own video, every ep taking the sound somewhere new.
Rather than focusing the output to a specific category the emphasis will always remain on creativity and quality. This and That is immune to generalisations, prone instead to vivid doses of originality.