What’s In The Box is a new sublabel of Highway Records, aimed at releasing high quality contemporary dance music with beautiful deep house and nu disco flavours. What’s In The Box sincerely supports vinyl culture and features the most talented upcoming artists from all over the world — The Saint Petersburg Disco Spin Club, Darko Kustura and Ponty Mython, to name a few, — as well as established, well-known international producers, such as Vincenzo, Spirit Catcher, Kolombo, Mario Basanov and many more.